Yandex Eats photo style
During the COVID lockdown, I developed a unique, cost-effective photography style for Yandex Eats, taking into account limited resources and lockdown constraints. As a result, we reduced the cost of photo shoots by 8 times.
More deails
Background
Amid the COVID lockdown, Yandex Eats, a leading Russian food delivery service, faced challenges like reduced budgets and limited professional photography access. The company aimed to create a unique, cost-effective photo style for the app and SMM.
My goal was to develop a consistent and recognizable photo style for Yandex Eats that depicted real delivery food, working with limited resources and lockdown constraints, and reducing the cost of photo shoots.
Process
I consulted with managers and designers to understand their challenges with food photo shoots. Based on their input, I researched potential solutions and proposed easily replicable techniques, possible even using a smartphone at home:
- Create a sense of naturalness
- Present real, unstaged images of food instead of traditional commercial still life
- Incorporate bright, open colors (red, blue, yellow, green) as accents
- Use natural light
- Capture people in candid, unposed moments as they eat
After discussing the ideas with the team, we conducted test shoots to validate our hypotheses. I organized a photo shoot using only delivered food and no special equipment or commercial food styling tricks. After our tests and discussions, I created a guide that included detailed explanations of the do's and don'ts.
Results
The project met its goals: we reduced the cost of photo shoots by 8 times, and this successful approach established a unique photographic style for Yandex Eats, which is still in use today.
Test photo shoot
Creative Director | Maria Brish |
---|---|
Creative Associate | Vasiliy Podtynnikov |
Photographer | Sasha Mademuaselle |
Set Designer | Natasha Istomina |
Yandex Eats x Eggsellent
Year 2022
Line Producer | Evgeny Lyzhnikov |
---|---|
Executive Producer | Elizaveta Komarova |
Photographer | Sasha Mademuaselle |
Food Stylist | Anastasia Komarova |
Set Designer | Natasha Istomina |
Set Designer's Assistant | Anastasia Korotkova |
Photographer's Assistant | Lana Limorenko |