Artec 3D brand identity and design system
RoleDesign team lead
Year 2022
Artec 3D is an international company that manufactures 3D scanners and related software. Their tools are useful in many fields, from healthcare to manufacturing, and are used by NASA and Apple.
For three years, I served as the head of the marketing communications design team at Artec 3D, working closely with the product and development teams. We collaborated to develop the brand's visual language, resulting in a flexible design system that transformed the way we communicated and built our digital presence. The result was a flexible modular system that allowed us to build websites and new services from ready-made blocks.